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hmmagic
Walk-On
Walk-On

Joined: 9/06/08
Location: United States
Online Status: Offline
Posts: 1

Topic: Program Book
Posted: 9/10/08 at 11:22am

I am trying tio help a CT raise additional funds and would like them to work on their program book, but I am not sure of what the proper price would be for ad space.

How much do you sell full page, half-page, quarter page and business card ads for? How much for one line on a donor page?

I am sure the prices vary depending upon the location of the theatre (rural vs. metropolitan), but I'd like to see what people charge so I can get a good average.

HARRY MAURER
www.superchargedfundraising.com
(For fundraisers that cost NOTHING!)

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MartyW
Celebrity

Joined: 2/02/04
Location: United States
Online Status: Offline
Posts: 555

Posted: 9/10/08 at 11:51am

As you said, it all depends on what the market will bear... At our theater, a year long add runs, $85 for an 8th, (or buisness card size) and then basically doubles as you go up to quarter to half then a full page tops out at $600 for the season.. There have been exceptions where we have charged slightly more for the back cover or the inside cover etc... Any way, thats waht we do.

Marty W

"Till next we trod the boards.."

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hmmagic
Walk-On
Walk-On

Joined: 9/06/08
Location: United States
Online Status: Offline
Posts: 1

Posted: 9/10/08 at 3:15pm

Thanks you -- that information is very helpful. I would be curious as to what others charge as well so I can get a range of prices to suggest to the theatre.

HARRY MAURER
www.superchargedfundraising.com
(For fundraisers that cost NOTHING!)

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gaftpres
Star
Star

Joined: 11/14/07
Location: United States
Online Status: Offline
Posts: 80

Posted: 9/14/08 at 6:43pm

Our CT has three sizes. full page at $120.00 for a year (3 shows) 1/2 page $90 and a third page for $60 this has worked well for us since we began 30yrs ago. It basically covers the cost of the programs printing and alliviates that cost from the theatre.The biggest advantage is businesses supporting theatre arts.

Old volunteers never die, they just get recycled!

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sonshine
Lead
Lead

Joined: 3/23/08
Location: United States
Online Status: Offline
Posts: 33

Posted: 9/17/08 at 11:28am

We sell our pages by 8.5 by 11 inches. Our prices are

Full Page: $ 100.00

1/2 Page: $ 55.00

1/3 Page: $ 45.00

Business Card: $ 30.00

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hmmagic
Walk-On
Walk-On

Joined: 9/06/08
Location: United States
Online Status: Offline
Posts: 1

Posted: 9/17/08 at 1:43pm

Are those fees for the year?

One project we are working on is a program book specifically for a fundraising performance weekend.

The book will contain pages of value that will make them something people would be willing to purchase at the event ($2-$5) making them into more of a "Souvenir Book" raer than a program book and I am hoping we can encourage similar fees ($100 for full page, etc.) for that one project.

I would be curious to know your thoughts...

HARRY MAURER
www.superchargedfundraising.com
(For fundraisers that cost NOTHING!)

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kaelidancer
Lead
Lead

Joined: 8/06/08
Location: United States
Online Status: Offline
Posts: 49

Posted: 9/17/08 at 2:34pm

I'm not sure of our prices since I don't deal with such things... however, I do know we also offer, above and beyond just an ad, a corporate sponsor package for each of our planned productions that gets you a full page ad all year, exposure on all promotional materials for the show you sponsor, your logo on the theatre's website, a set of five season tickets, a mention during the curtain speech at every performance, plus the ability to set out your own materials (business cards, brochures, whatever) at performances of the show you sponsor. It's a pretty sweet package, and it's very popular.

We try to secure two sponsors for each show. Prices will vary according to what the market will bear.

Kaeli Gardner
Johnson City Community Theatre
www.jcct.us
www.gardnerarts.com

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Stageref
Player
Player

Joined: 7/30/08
Location: United States
Online Status: Offline
Posts: 13

Posted: 10/14/08 at 10:23am

We at stageref.com have been considering adding our CT publishers' program ads to the detailed listings we provide. Do you think you could charge more for your ad if it appeared along with your stageref.com listing?

Stageref.com
The new, free, on-line social experience of community theater productions and people

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skoehler
Lead
Lead

Joined: 5/19/08
Location: United States
Online Status: Offline
Posts: 37

Posted: 10/14/08 at 11:53am

We charge for the full year
Back Page or facing title page - $800
Inside cover - $720
Full page - $600
1/2 page - $320
1/4 page - $250

These run for 6 productions - we have about 12,000 patrons that see the ads.
Just a note of warning, my auditor has informed me that they may now have to consider the revenue from program ads as unrelated business activity. In other words as the revenue does not come from activities directly related to our mission (or some such wording) we may have to pay taxes on it. If the ads all read something like "Such and Such business proudly supports Civic Theatre..." we would be fine. The wording of our contract may save us, but it is possible that our Auditor will suggest that we start paying taxes on the money. The amount would not be huge, although as we all know any amount in a theatre that we formerly did not have to pay and now do is painful. Anyone else come up against this?

Steven Koehler
Managing Director
Civic Theatre of Greater Lafayette
www.lafayettecivic.org

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Cravens
Player
Player

Joined: 11/03/08
Location: United States
Online Status: Offline
Posts: 13

Posted: 11/03/08 at 5:04pm

Our rates are for our Season program, and then we do individual show programs. Our season ad price is $100 for 1/8 page, $250 for 1/4 page, $500 for 1/2 page and $800 for full page. Most of our ads come thru sponsorship or in kind trade. We work with our newspaper-they print our program and give us a great deal.

We have 5-6 productions for the year. And our Taste of Shakespeare that uses them at their free events during the summer.

Tracy
www.longmonttheatre.org

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Money Talk
Community Theater Green Room Discussion Board :Theater Administration :Money Talk

Author	Message
hmmagic Walk-On Joined: 9/06/08 Location: United States Online Status: Offline Posts: 1	Topic: Program Book Posted: 9/10/08 at 11:22am
	I am trying tio help a CT raise additional funds and would like them to work on their program book, but I am not sure of what the proper price would be for ad space. How much do you sell full page, half-page, quarter page and business card ads for? How much for one line on a donor page? I am sure the prices vary depending upon the location of the theatre (rural vs. metropolitan), but I'd like to see what people charge so I can get a good average.
	HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!)

	IP Logged

MartyW Celebrity Joined: 2/02/04 Location: United States Online Status: Offline Posts: 555	Posted: 9/10/08 at 11:51am
	As you said, it all depends on what the market will bear... At our theater, a year long add runs, $85 for an 8th, (or buisness card size) and then basically doubles as you go up to quarter to half then a full page tops out at $600 for the season.. There have been exceptions where we have charged slightly more for the back cover or the inside cover etc... Any way, thats waht we do.
	Marty W "Till next we trod the boards.."
	IP Logged

hmmagic Walk-On Joined: 9/06/08 Location: United States Online Status: Offline Posts: 1	Posted: 9/10/08 at 3:15pm
	Thanks you -- that information is very helpful. I would be curious as to what others charge as well so I can get a range of prices to suggest to the theatre.
	HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!)
	IP Logged

gaftpres Star Joined: 11/14/07 Location: United States Online Status: Offline Posts: 80	Posted: 9/14/08 at 6:43pm
	Our CT has three sizes. full page at $120.00 for a year (3 shows) 1/2 page $90 and a third page for $60 this has worked well for us since we began 30yrs ago. It basically covers the cost of the programs printing and alliviates that cost from the theatre.The biggest advantage is businesses supporting theatre arts.
	Old volunteers never die, they just get recycled!
	IP Logged

sonshine Lead Joined: 3/23/08 Location: United States Online Status: Offline Posts: 33	Posted: 9/17/08 at 11:28am
	We sell our pages by 8.5 by 11 inches. Our prices are Full Page: $ 100.00 1/2 Page: $ 55.00 1/3 Page: $ 45.00 Business Card: $ 30.00
	IP Logged

hmmagic Walk-On Joined: 9/06/08 Location: United States Online Status: Offline Posts: 1	Posted: 9/17/08 at 1:43pm
	Are those fees for the year? One project we are working on is a program book specifically for a fundraising performance weekend. The book will contain pages of value that will make them something people would be willing to purchase at the event ($2-$5) making them into more of a "Souvenir Book" raer than a program book and I am hoping we can encourage similar fees ($100 for full page, etc.) for that one project. I would be curious to know your thoughts...
	HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!)
	IP Logged

kaelidancer Lead Joined: 8/06/08 Location: United States Online Status: Offline Posts: 49	Posted: 9/17/08 at 2:34pm
	I'm not sure of our prices since I don't deal with such things... however, I do know we also offer, above and beyond just an ad, a corporate sponsor package for each of our planned productions that gets you a full page ad all year, exposure on all promotional materials for the show you sponsor, your logo on the theatre's website, a set of five season tickets, a mention during the curtain speech at every performance, plus the ability to set out your own materials (business cards, brochures, whatever) at performances of the show you sponsor. It's a pretty sweet package, and it's very popular. We try to secure two sponsors for each show. Prices will vary according to what the market will bear.
	Kaeli Gardner Johnson City Community Theatre www.jcct.us www.gardnerarts.com
	IP Logged

Stageref Player Joined: 7/30/08 Location: United States Online Status: Offline Posts: 13	Posted: 10/14/08 at 10:23am
	We at stageref.com have been considering adding our CT publishers' program ads to the detailed listings we provide. Do you think you could charge more for your ad if it appeared along with your stageref.com listing?
	Stageref.com The new, free, on-line social experience of community theater productions and people
	IP Logged

skoehler Lead Joined: 5/19/08 Location: United States Online Status: Offline Posts: 37	Posted: 10/14/08 at 11:53am
	We charge for the full year Back Page or facing title page - $800 Inside cover - $720 Full page - $600 1/2 page - $320 1/4 page - $250 These run for 6 productions - we have about 12,000 patrons that see the ads. Just a note of warning, my auditor has informed me that they may now have to consider the revenue from program ads as unrelated business activity. In other words as the revenue does not come from activities directly related to our mission (or some such wording) we may have to pay taxes on it. If the ads all read something like "Such and Such business proudly supports Civic Theatre..." we would be fine. The wording of our contract may save us, but it is possible that our Auditor will suggest that we start paying taxes on the money. The amount would not be huge, although as we all know any amount in a theatre that we formerly did not have to pay and now do is painful. Anyone else come up against this?
	Steven Koehler Managing Director Civic Theatre of Greater Lafayette www.lafayettecivic.org
	IP Logged

Cravens Player Joined: 11/03/08 Location: United States Online Status: Offline Posts: 13	Posted: 11/03/08 at 5:04pm
	Our rates are for our Season program, and then we do individual show programs. Our season ad price is $100 for 1/8 page, $250 for 1/4 page, $500 for 1/2 page and $800 for full page. Most of our ads come thru sponsorship or in kind trade. We work with our newspaper-they print our program and give us a great deal. We have 5-6 productions for the year. And our Taste of Shakespeare that uses them at their free events during the summer.
	Tracy www.longmonttheatre.org
	IP Logged

Topic: Program Book( Topic Closed)
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