Program Book
Printed From: Community Theater Green Room
Category: Theater Administration
Forum Name: Money Talk
Forum Discription: Questions about fundraising and promotion
URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=3429
Printed Date: 5/03/24 at 1:24am
Software Version: Web Wiz Forums 8.05 - http://www.webwizforums.com
Topic: Program Book
Posted By: hmmagic
Subject: Program Book
Date Posted: 9/10/08 at 11:22am
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I am trying tio help a CT raise additional funds and would like them to work on their program book, but I am not sure of what the proper price would be for ad space.
How much do you sell full page, half-page, quarter page and business card ads for? How much for one line on a donor page?
I am sure the prices vary depending upon the location of the theatre (rural vs. metropolitan), but I'd like to see what people charge so I can get a good average. ------------- HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!) |
Replies:
Posted By: MartyW
Date Posted: 9/10/08 at 11:51am
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As you said, it all depends on what the market will bear... At our theater, a year long add runs, $85 for an 8th, (or buisness card size) and then basically doubles as you go up to quarter to half then a full page tops out at $600 for the season.. There have been exceptions where we have charged slightly more for the back cover or the inside cover etc... Any way, thats waht we do. ------------- Marty W "Till next we trod the boards.." |
Posted By: hmmagic
Date Posted: 9/10/08 at 3:15pm
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Thanks you -- that information is very helpful. I would be curious as to what others charge as well so I can get a range of prices to suggest to the theatre. ------------- HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!) |
Posted By: gaftpres
Date Posted: 9/14/08 at 6:43pm
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Our CT has three sizes. full page at $120.00 for a year (3 shows) 1/2 page $90 and a third page for $60 this has worked well for us since we began 30yrs ago. It basically covers the cost of the programs printing and alliviates that cost from the theatre.The biggest advantage is businesses supporting theatre arts. ------------- Old volunteers never die, they just get recycled! |
Posted By: sonshine
Date Posted: 9/17/08 at 11:28am
We sell our pages by 8.5 by 11 inches. Our prices are
Full Page: $ 100.00
1/2 Page: $ 55.00
1/3 Page: $ 45.00
Business Card: $ 30.00 |
Posted By: hmmagic
Date Posted: 9/17/08 at 1:43pm
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Are those fees for the year?
One project we are working on is a program book specifically for a fundraising performance weekend.
The book will contain pages of value that will make them something people would be willing to purchase at the event ($2-$5) making them into more of a "Souvenir Book" raer than a program book and I am hoping we can encourage similar fees ($100 for full page, etc.) for that one project.
I would be curious to know your thoughts... ------------- HARRY MAURER www.superchargedfundraising.com (For fundraisers that cost NOTHING!) |
Posted By: kaelidancer
Date Posted: 9/17/08 at 2:34pm
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I'm not sure of our prices since I don't deal with such things... however, I do know we also offer, above and beyond just an ad, a corporate sponsor package for each of our planned productions that gets you a full page ad all year, exposure on all promotional materials for the show you sponsor, your logo on the theatre's website, a set of five season tickets, a mention during the curtain speech at every performance, plus the ability to set out your own materials (business cards, brochures, whatever) at performances of the show you sponsor. It's a pretty sweet package, and it's very popular. We try to secure two sponsors for each show. Prices will vary according to what the market will bear. ------------- Kaeli Gardner Johnson City Community Theatre http://www.jcct.us - www.jcct.us http://www.gardnerarts.com - www.gardnerarts.com |
Posted By: Stageref
Date Posted: 10/14/08 at 10:23am
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We at stageref.com have been considering adding our CT publishers' program ads to the detailed listings we provide. Do you think you could charge more for your ad if it appeared along with your stageref.com listing? ------------- http://www.stageref.com - Stageref.com The new, free, on-line social experience of community theater productions and people |
Posted By: skoehler
Date Posted: 10/14/08 at 11:53am
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We charge for the full year Back Page or facing title page - $800 Inside cover - $720 Full page - $600 1/2 page - $320 1/4 page - $250 These run for 6 productions - we have about 12,000 patrons that see the ads. Just a note of warning, my auditor has informed me that they may now have to consider the revenue from program ads as unrelated business activity. In other words as the revenue does not come from activities directly related to our mission (or some such wording) we may have to pay taxes on it. If the ads all read something like "Such and Such business proudly supports Civic Theatre..." we would be fine. The wording of our contract may save us, but it is possible that our Auditor will suggest that we start paying taxes on the money. The amount would not be huge, although as we all know any amount in a theatre that we formerly did not have to pay and now do is painful. Anyone else come up against this? ------------- Steven Koehler Managing Director Civic Theatre of Greater Lafayette www.lafayettecivic.org |
Posted By: Cravens
Date Posted: 11/03/08 at 5:04pm
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Our rates are for our Season program, and then we do individual show programs. Our season ad price is $100 for 1/8 page, $250 for 1/4 page, $500 for 1/2 page and $800 for full page. Most of our ads come thru sponsorship or in kind trade. We work with our newspaper-they print our program and give us a great deal.
We have 5-6 productions for the year. And our Taste of Shakespeare that uses them at their free events during the summer. ------------- Tracy www.longmonttheatre.org |
Posted By: John Luzaich
Date Posted: 7/01/09 at 12:30pm
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For our playbill:
$895. - full page
$495. - half page
$295. - quarter page
more information is on our web site at http://www.osterregent.org - www.osterregent.org
click on "support" and you see info on sponsors, ads, banner ads on our web site, back of ticket ads, permantly installed bricks, etc. ------------- John cfct@cfu.net http://www.osterregent.org http://www.facebook.com/osterregent |
Posted By: lparks
Date Posted: 1/15/10 at 9:43pm
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Only our "sponsors" get advertisement space. Basically, we will have (2) season sponsors at $7,500 each per year. The front inside-cover and back cover are reserved for them in all show programs and season booklets. Each show sponsor receives a full page (6"x9") ad at various points throughout the programs. Show sponsors are $2,500 per show. Media sponsors also receive ad space, as do our local ad partners. Although, we are not a pure CT, more of a "pro-am" or semi-professional company. We produce all musicals (up to 6 a year), in a 600 seat house. ------------- Landon Parks, Producing Artistic Director, Bloomington Repertory Theatre Co |
Posted By: lparks
Date Posted: 6/02/10 at 1:34pm
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Also; You should only have to pay unrelated business tax if that income is more than 33.3% of your total yearly income. In other words, if your total revenues are $100,000 and only $10,000 is from ad sales, you should not need to pay unrelated business income tax on these. It has to be a substantial income in order for the IRS to require payment of the tax. ------------- Landon Parks, Producing Artistic Director, Bloomington Repertory Theatre Co |
Posted By: skoehler
Date Posted: 6/09/10 at 9:06am
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Actually the IRS rule is that any unrelated business income over $1,000 annually must be reported and corporate taxes paid. Secondly too much unrelated business activity can threaten your 501 (c) 3 status. I would strongly suggest you speak to your legal and tax advisers if you have access to them on your Board, or if you use a CPA for an annual audit or review talk to them. ------------- Steven Koehler Managing Director Civic Theatre of Greater Lafayette www.lafayettecivic.org |
Posted By: lparks
Date Posted: 6/18/10 at 3:34am
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Yes, my bad. Sorry about that. How we avoid UBIT is by ensuring the ads submitted by our sponsors conform to an acknowledgment, rather than a pure advertisement. We do not sell playbill ads; but we do offer an entry level sponsorship package at $500 per year, which works about the same way. Also, if you want to avoid paying UBIT, you need to restrict what you offer your sponsors. For example, free tickets, dinner receptions, anything of value, etc. As long as anything of value is kept below 2% of the total sponsorship amount, then the whole amount is void from UBIT. If not, you'll have to pay tax on the fair makret value of the items offered, but not the entire package. To avoid UBIT, make sure you tell your sponsors to conform their "ad" to the following: < ="CONTENT-" content="text/; charset=utf-8"> The
Ad CAN contain: Logos and slogans that do not contain qualitative or comparative descriptions of the sponsors product or service. A List of sponsors locations, telephone numbers, and Internet addresses. Value-neutral descriptions, including displays or visual depictions, of the sponsors product-line or service. The sponsors brand or trade name, and product / service listings. Any of the above cannot outright advertise the product or service offered by the sponsor, only to bring awareness to the product or service. You can openly advertise entirely free services or products for which you will receive no financial gain; but you cannot require that something else be bought or paid for to receive said free services or products.
The Ad SHOULD NOT contain: Messages containing qualitative or comparative language (unless such language is an established part of the sponsors identity). Price information or other indications of savings or value. any call to action (i.e. to buy from the sponsor) An inducement to purchase, sell or use any company, service, facility or product offered by the Sponsor.  
------------- Landon Parks, Producing Artistic Director, Bloomington Repertory Theatre Co |