Membership Drive
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URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=923
Printed Date: 5/04/24 at 8:05am
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Topic: Membership Drive
Posted By: Guests
Subject: Membership Drive
Date Posted: 2/15/04 at 9:53am
| Over the past few years our memberships have decreased. We are looking to do a membership drive to get more community support and interest. Any suggestions? |
Replies:
Posted By: Guests
Date Posted: 2/16/04 at 1:55am
|
Just curious, what have you been doing up to now? Do you send out a reminder for members to renew each year or just count on them to remember? |
Posted By: brenda
Date Posted: 8/08/04 at 5:43pm
| The community theater I belong to has had their own growing pains. When we first started in 1989 we had no home. We now have a wonderful home and have a mailing list of approximately 1200. We use our mailing list to send out "beginning of the season" mailers. Included in the mailers is information on Season Tickets and the different levels of tax deductible donations. We also have a publicity committee. Since we are located in our downtown area we have a lot of downtown support. We also approach local businesses. And thru our members we have many contacts within the community. Our now current Mayor was once an active member of our community theater. It takes a lot of work and determination but it can be done. Hope this gave you some insight. If you need anything else just email me. Take care, Brenda |
Posted By: theatermojo
Date Posted: 8/19/04 at 10:27pm
|
In addition to any print and radio advertising you must have an internet marketing campaign. This doesn't necessarily mean spending thousands of dollars on internet advertising but it does mean having a good website community and attracting web surfers to it. Mike Dell said that there should be three C's to every website: Customers Keep this in mind when trying to ramp up your membership. Contact me if you would like additional help. Cheers! ------------- Aaron My source for Theater Tickets Info: http://www.LocalTheaterTickets.com - Theater Tickets The source for New York< |
Posted By: PatrickArmagh
Date Posted: 10/17/05 at 3:25pm
|
See my post on another topic. http://www.communitytheater.org/discuss/forum/forum_posts.asp?TID=1483&PN=1 - http://www.communitytheater.org/discuss/forum/forum_posts.as p?TID=1483&PN=1 The important thing to remember is to give the audience what they want. It is my feeling that most theater patrons attend for escapist reason. Look at the statistic of your most sucessful shows. People love muscials, comedies and works by well known authors. Each for different reasons, but all the same it is true. I am currently on a temporary assignment in an area that has several theaters. After a reveiw of their last five seasons, it is apparent that there is an attitude that there are only a few plays. By this statement I mean that several theaters are repeating the works done by their competition. I interpret this to mean one of two things. Either the theaters are performing the same shows to prove that they are better than their competition, or it is what they beleive their audience wants. I am going for the second choice since attendance has been increasing at all theaters over the last couple of years. Remember, sometimes you have to make some concessions to the audience to continue what you are doing, and the more new faces that attend a show they like, the more opportunities to acquire returning guest. |