TV Advertising
Printed From: Community Theater Green Room
Category: Theater Administration
Forum Name: Running Your Theater
Forum Discription: General questions about how to make it work
URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=3625
Printed Date: 5/15/25 at 11:34am
Software Version: Web Wiz Forums 8.05 - http://www.webwizforums.com
Topic: TV Advertising
Posted By: imamember
Subject: TV Advertising
Date Posted: 11/27/08 at 10:24am
Have any of you done TV advertising?
I'd never really considered it but I was talking to the owner of a local costume shop who occasionally does costumes for us and asked her about her commercials. Generally I don't see them, but around Halloween she really amps up advertising.
Anyways we're in a Comcast area and she uses Comcast Spotlight. She had two 15 second spots made (kids and adult) and has them across Disney Channel, Nick, Cartoon Network, Bravo, TNT and so on. About 10 channels.
She let me look at her most recent bill and with 176 spots total, her bill was something like $350.
I was shocked at how cheap that is and I'm certainly looking into it after Thanksgiving.
The tricky part is making a commercial without using bits from the show, but I figured if you stuck with a voice over and images and title cards, you could do a 15 second spot easily and give the vital information and direct people to your website.
So anyone doing this? How' it working?
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Replies:
Posted By: jayzehr
Date Posted: 11/27/08 at 5:46pm
What time of day do you get for that price?
Also, you sure you wouldn't be allowed to use bits from the show in a commercial promoting the show? Of course, 15 seconds probably isn't long enough to show any of the play anyway and still fit in the necessary info.
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Posted By: imamember
Date Posted: 11/27/08 at 9:34pm
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I don't have all of those specifics yet but I know it wasn't like 4am or anything. I think you buy certain targeted slots for like $5 or something then you get a couple slots that'll be thrown in random at $1 a piece. She used 15 second spots because 30 second spots were $15 while a 15 second slot was $5 and since she had adult and kid spots, they'd bumper the commercial break so it'd start and end with her.
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Posted By: landon2006
Date Posted: 2/10/09 at 2:01am
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Cable television spots run closer to $18 per spot for prime time, which is the only time its worth advertising on TV.
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