I am the executive director for a rural community children's theatre formed in July 02. Thanks to the sucess of our last production, we have a cast of around 70 children performing in our newest production (which is the largest cast we have ever worked with). Typically our cast are 30 children but during our the last production we decided to take some creative risk to raise the attendence (we had the same problem...only parents and grandparent's were coming to see the shows). We found a couple of local business sponsors who were willing to help finance our "production" and in turn we offered to put their names on everything from T-shirts to flyers...we ended up raising enough money to finance not only our production but to pay for the marketing ideas that we had. We printed enough flyers, so that every child in every elementary and preschool in our area could take one home, we gave each cast member tickets and told them that the person that sold the most would get a prize (competition really motivates) we gave each school 5 comp tickets to give away as attendence or grade incentives, we asked the chamber president, the county judge, the sheriff and a local celeberity to make guest appearances in our production (and they all agreed ),we put up color poster sized flyers in some of the area businesses and we talked the local talk show host into interviewing some of our children, we bought time on our local TV station (the sponsors paid for this) and we had radio spots that aired for two weeks leading up to our production and the local newspaper featured us in several A/E articles. We had decided early to only do two performances of the show because we were unsure of how ticket sales would go and we were renting the venue and didn't want the extra rental cost...anyway, very long story short....we performed in a 700 seat venue and both nights we had over 90% of the seats filled... This had never happened before!
If we could do this with a production that no one had every heard of(a local writer wrote our play)...I am sure that you can do the same!!
It takes a while to build a following but once the word gets out that there is a children's theatre program in the area...you'll be amazed at how many children and parents will want to become involved...
Good Luck !
Carol -
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