Money Talk: Advertising idea

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Advertising idea

Printed From: Community Theater Green Room
Category: Theater Administration
Forum Name: Money Talk
Forum Discription: Questions about fundraising and promotion
URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=1972
Printed Date: 5/05/24 at 3:03am
Software Version: Web Wiz Forums 8.05 - http://www.webwizforums.com

Topic: Advertising idea

Posted By: Joan54
Subject: Advertising idea
Date Posted: 8/15/06 at 1:06pm

I wanted to share two things we learned with our last production. We are building an audience for "straight" Shakespeare and are always looking for new ways to coax a reluctant public to give it a try. During our run we had had two unusual and unexpected groups show up. The first was two camp counsellors and a tribe of ten to twelve year old girls....they were great! Not only an extra 24 tickets sold but the girls were so "stage struck" that they actually asked the cast for autographs. The second was several care workers who brought the occupants of two disabled adult homes. They loved it!.. So we will be sure to advertise directly to these two "groups" again.

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"behind a thin wall of logic panic is waiting to stampede"