Originally posted by adrene
What I meant by a patron of the arts drive is just a letter asking people to become patrons by giving on different levels. Like: $500 Angels $300 Whatever (can't think of anything at the moment) $100 Whatever $ 50 Friends It's the name of the levels that I'm looking for. (Would someone actually give $500??!!???) |
Yes, someone would. Someone would give $5000.00. The important thing is to remember your audience. An extra hundred dollars spent on the publication can make for a very dynamic presentation, and will get much more attention.
As for your names, it is very important to keep them very simple, the more clever the less money. Money donations need to be kept serious. No one wants me a "Magnolia" donor.
We used the following
Foundation Grant $10,000.00+ ... included 10 opening night tickets and a cover on a first come basis. We acquired three, front inside, back and back inside.
Corporate Donor $5,000.00+ ...included 10 opening night tickets and a full page add. We acquired sixteen.
Patron of the Arts $1000.00+ ...included 8 opening night tickets and a half page add. We acquired nine.
Guardians $500.00+ ...included 4 second night tickets and a quarter page add. We acquired twenty-two.
Angels - $100.00 (this was the price of a single season at individual prices)
We had two brochures. A small individual color brochure that was mailed to all season ticket holders. It announced our season, and outlined subscription information as well as our Sponsorship Opportunities. The second brochure was a booklet. It included history, statistics and information concerning our non-profit. This booklet was in color and included show information, repertory committee notes for each and proposed advertising artwork. Each booklet cost about $2.50 and we printed 100 copies. We mailed them to every major company in town, and every realestate developer. We think it worked better than most had even imagined. Even though it was a struggle to get the funding approved and full cooperation of the board fronted the $250.00 printing cost ourselves. It was worth it. The theater now produces twleve shows a year in two theater spaces, instead of six productions. It has increased attendance since corporate and foundation grant generally give their tickets to their employees, and brought new subscribers at a discount. Most of all, the programs look like professional productions, and there is funding for rainy days, since foundation grants go into a separate fund and only interest can be spent.
Remember economics, spend money to make money. No one wants to throw money at a sinkhole. If you look like money, money wantsto be associated with you, and most of all...Save that money for a rainy day.
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