Our group uses several methods. We have an insert page in our program with an invitation to join. We also have a "remarks" book in our lobby for people to add remarks and leave their name and address for further contact. We also do a lot of peer pressure with friends/coworkers and relatives to join. We ask repeat performers if they want to become members. One plan which we are going to try this year is a specific direct mail to "regulars". Not finalized yet, but the concept is to mail out 300 letters costing 40 cents each ($120 total cost) with an anticipated return of 200 new members @ $100 per person ($2000 cash influx). New people, more cash. I'll post our final plan and the results in the spring of 2000.