Community Theater Green Room Discussion Board: Marketing

Message

   Thought I'd try something new with our current production, 'Snow White & Friends'.  Two of my actresses are high school students (RESPONSIBLE high school students), so I asked if they'd like to do some marketing at school on Friday.  They're wearing their costumes to school for the day and passing out flyers promoting the show.  Most of their friends have already purchased tickets, but we're hoping this encourages others to come out as well!  
I'll keep you posted as to what the outcome is!

Author	Message
Nanette Celebrity Joined: 8/01/06 Online Status: Offline Posts: 399	Topic: Marketing Posted: 4/29/09 at 9:42am
	Thought I'd try something new with our current production, 'Snow White & Friends'. Two of my actresses are high school students (RESPONSIBLE high school students), so I asked if they'd like to do some marketing at school on Friday. They're wearing their costumes to school for the day and passing out flyers promoting the show. Most of their friends have already purchased tickets, but we're hoping this encourages others to come out as well! I'll keep you posted as to what the outcome is!
	In a world of margarine, be butter!

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John Luzaich Celebrity Joined: 2/24/08 Location: United States Online Status: Offline Posts: 174	Posted: 4/29/09 at 9:45am
	Excellent, I Like it ... I Like it!
	John cfct@cfu.net http://www.osterregent.org http://www.facebook.com/osterregent
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Nanette Celebrity Joined: 8/01/06 Online Status: Offline Posts: 399	Posted: 5/01/09 at 3:49pm
	Okay ... an early follow up ... The high school students were so enthusiastic about promoting the show ... but, not the school. They felt that, because it wasn't "school related" they couldn't allow it. However, they did make it until 10:30 before anyone made them change. That's 2 hours of flyers passed out in costume! (They continued passing out flyers the rest of the school day.) I'll let you know if it improves our attendance. PS ... I had originally wanted the girls to do publicity on a weekend in town visiting businesses, restaurants, parks, libraries, etc. but it didn't work out.
	In a world of margarine, be butter!
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John Luzaich Celebrity Joined: 2/24/08 Location: United States Online Status: Offline Posts: 174	Posted: 5/01/09 at 5:18pm
	Under the forum "running your theatre" and then the topic "how do you advertise your shows" someone had a post about a cheap place to print color two-sided business cards. I think the flyers were big and obvious. I still like the students passing things out, but maybe they could pass out the business cards on the sly. Not as obvious maybe less complaints? Just a thought. I really like the business card idea. Check out that post. I think it was vistaprint? There was a web site address too and it was only like $50. for a ton of cards. Edited by John Luzaich - 3/25/10 at 11:36am
	John cfct@cfu.net http://www.osterregent.org http://www.facebook.com/osterregent
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Nanette Celebrity Joined: 8/01/06 Online Status: Offline Posts: 399	Posted: 5/03/09 at 8:45pm
	I think the entire thing worked to our advantage. We passed out "mini flyers" (1/4 sheet) and, even out of costume, managed to bring in quite a few of the tween/teen crowd that normally don't make it to our productions.
	In a world of margarine, be butter!
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KEB54 Celebrity Joined: 7/24/08 Location: United States Online Status: Offline Posts: 227	Posted: 5/04/09 at 12:52pm
	I'm a big believer in the business card approach. We just print our own on my home printer on card stock ... and sometimes on regular paper. It fits in a wallet nice. I do it in MS Word using a template.
	KEB
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kiwiholly Player Joined: 10/01/06 Location: New Zealand Online Status: Offline Posts: 12	Posted: 5/04/09 at 9:17pm
	Sounds like it was still quite effective, even if the school wasn't too impressed by the idea! :)
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Money Talk
Community Theater Green Room Discussion Board :Theater Administration :Money Talk

Topic: Marketing( Topic Closed)